Country Life Butter
English Heritage has partnered with one of the leading dairy brands to launch a new on pack promotion across the Country Life butter product range. Consumers who purchase Country Life butter will be able to claim a special entry offer to English Heritage and Cadw (Wales) historic sites.
Promotional butter packs are available in all supermarkets and will be stocked for the rest of the year.
There will also be activations with supermarkets during the campaign period to highlight the on pack offer and give customers the chance to win English Heritage prizes.
Through this partnership with English Heritage and Cadw, Country Life aims to bring customers closer to experiencing their own taste of 'Country Life' by offering an offer at the point of purchase which embodies the enduring values of the comapny's heritage.
The partnership gives English Heritage a great platform to reach new audiences in retail spaces where you wouldn't necessarily expect to see the brand.