Marketing Partnerships
English Heritage cares for over 400 historic buildings, monuments and places from world-famous prehistoric sites to Roman forts, medieval castles and country houses. We welcome millions of visitors each year to our historic sites and with over 1 million Members, we are one of the country’s largest membership organisations.
By partnering with us, your brand can benefit from association with a trusted national charity and be able to talk to our engaged, loyal following through our extensive communication channels. Discover the marketing partnership opportunities available for your brand and learn how a partnership could help you achieve your commercial objectives.
Loyalty Programmes
We’ve been partnering with Tesco Clubcard for well over a decade. Clubcard customers can put their points towards a year-long English Heritage membership. It’s great for our charity, because we get to welcome many new Members and increase awareness of our work. And it’s great for Tesco, because they can reward their loyal customers with unforgettable days out in history.
See the promotion on Tesco’s website.
Please get in touch if you’d like to partner on a loyalty programme with us.
Contact usOn pack promotions & Incentives
Working with us as an on-pack partner can really help you stand out from the crowd on supermarket shelves.
A recent partnership with Country Life was a huge success – attracting more visitors for English Heritage and more customers for the brand. Over 25 million promotional packs offered a special discount on visits to English Heritage and Cadw sites and we were delighted with the uptake. We also launched bespoke retailer activations in store and online to ‘spread’ awareness of the campaign.
Contact usMembers' Rewards Programme
We work with partners to reward our Members with exclusive offers, experiences and competitions in a variety of categories, ranging from food and drink to clothing, and home and garden to travel. These offers and rewards are promoted to our million-strong Member base through our website, our e-newsletter and through our high-quality Members’ Magazine. Since launching the programme, over 100 different offers have gone live and over 70,000 offers have been redeemed.
Contact UsRECIPROCAL PARTNERSHIPS
Our e-newsletter, Members’ Magazine and website reach millions of people, and we often work with brands to help them reach these audiences in return for letting their own customers know about our charity and what we can offer them. These types of partnerships are agreed on a case by case basis, depending on audience size, channels and campaign specifics.
Contact UsIN-KIND PARTNERSHIPS
By working with brands on in-kind projects we can provide brands with fantastic exposure and enhance our audience’s experience of visiting our historic sites.
Hotel Chocolat recently worked with us to offer delicious prizes to the winners of our Halloween fancy dress competitions, held across the country during the October half term. The brand also hosted sold-out spooky chocolate workshops at two of our sites, and the Hotel Chocolat chocmobile toured sites to offer tasty treats to our visitors.
We promoted the partnership as part of our multi-channel Halloween marketing campaign, offering great exposure for the brand.
BULK TICKET & MEMBERSHIP SALES
We offer volume discounts on annual memberships and visitor entry passes. The level of discount depends on the details of the campaign and the level of benefit to us. These ticket promotions works really well if you want to add value to your offer, or provide your customers with a moment of surprise and delight.
Most recently, we worked with Sky to provide a large number of family passes to offer their customers an EH experience. The Sky VIP promotion resonated well, delivering good response rates and high engagement. We are scaling this partnership over 2021, and offering prize opportunities alongside tickets.
